Read More Play

By continuing to use our site, you’re okay with our Cookies Policy.

OK

Bleiker’s Smokehouse

Brand Design, Packaging Design, Strategy, Campaign

Brief

To revolutionise Bleiker’s identity and portfolio, define and consolidate its proposition and establish a strong positioning to cater for younger, health-conscious, foodie consumers.

Results

Upon launch of the rebrand sales in like for like lines grew by 30%. Listings with existing retailers scaled up from 60 regional stores to 260+ nationwide in Morrisons. New multi-SKU listings were won in other major retailers nationwide. ROI was reached within 4 months and new seasonal listing opportunities won across major supermarkets for innovation SKUs. Bleiker’s has become a recognisable brand in the category.

30%

Growth in like for like sales on existing lines

260

Scale up in listings from 60 regional stores to 260+ stores nationwide in Morrisons.


Quotation Mark

"We are delighted with the work Kiss Branding did for us. They took the time to understand who we are and this was reflected in the quality of the creative approach and the delivery of the design, which were both really impressive.

We now have a unique proposition that’s more relevant to the younger demographic who are driving category growth and disrupting the market."

Charlie Andrews, MD, Bleiker’s Smokehouse


Award

TRANSFORM AWARDS EUROPE 2021

Gold: Best Visual Identity from the FMCG sector

Award

TRANSFORM AWARDS EUROPE 2021

Silver: Best Brand Evolution

Award

FAB awards 2020

Silver: Brand Design

Results
Close

Keep itsmoky

Bleiker’s

Keep itsmoky

The home of Smokecraft

Bleiker’s Smokehouse Rebrand

Keep itsmoky

The home of Smokecraft

Bleiker’s Smokehouse Rebrand

Smoked salmon for the
next generation

The Challenge

Over the past 25 years The Bleiker’s Family Smokehouse has built a reputation in Yorkshire for their craft, quality and innovation in smoking fish.However, their ambitions to grow have been limited by an outdated and unrelatable brand that has struggled to gain stand out in the smoked salmon category.

Bleiker’s needed to consolidate and refresh their proposition and future-proof their brand as a contemporary option amongst a traditional seafood aisle with the aim to bring in younger audiences into the category.

To really understand the business and uncover their internal ambition, we immersed ourselves into the Bleiker’s world and smoking process through team workshops, customer insight sessions & research.

Sugar House Island

Throughout the redevelopment, Sugar House Island has drawn inspiration from it’s heritage integrating original building materials, industrial architecture and reforming yards and alleyways, recreating an intimate way of living. The name itself is inspired by The Sugar House, a newly refurbished five-storey Victorian warehouse which now stands as a hallmark of its past.

Bleiker’s
Salmon Sandwich
Say hi Say hi