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Brand Design, Packaging Design, Strategy, Campaign
To revolutionise Bleiker’s identity and portfolio, define and consolidate its proposition and establish a strong positioning to cater for younger, health-conscious, foodie consumers.
Upon launch of the rebrand sales in like for like lines grew by 30%. Listings with existing retailers scaled up from 60 regional stores to 260+ nationwide in Morrisons. New multi-SKU listings were won in other major retailers nationwide. ROI was reached within 4 months and new seasonal listing opportunities won across major supermarkets for innovation SKUs. Bleiker’s has become a recognisable brand in the category.
Growth in like for like sales on existing lines
Scale up in listings from 60 regional stores to 260+ stores nationwide in Morrisons.
"We are delighted with the work Kiss Branding did for us. They took the time to understand who we are and this was reflected in the quality of the creative approach and the delivery of the design, which were both really impressive.
We now have a unique proposition that’s more relevant to the younger demographic who are driving category growth and disrupting the market."
Charlie Andrews, MD, Bleiker’s Smokehouse
TRANSFORM AWARDS EUROPE 2021
Gold: Best Visual Identity from the FMCG sector
TRANSFORM AWARDS EUROPE 2021
Silver: Best Brand Evolution
FAB awards 2020
Silver: Brand Design
Over the past 25 years The Bleiker’s Family Smokehouse has built a reputation in Yorkshire for their craft, quality and innovation in smoking fish.However, their ambitions to grow have been limited by an outdated and unrelatable brand that has struggled to gain stand out in the smoked salmon category.
Bleiker’s needed to consolidate and refresh their proposition and future-proof their brand as a contemporary option amongst a traditional seafood aisle with the aim to bring in younger audiences into the category.
To really understand the business and uncover their internal ambition, we immersed ourselves into the Bleiker’s world and smoking process through team workshops, customer insight sessions & research.
Throughout the redevelopment, Sugar House Island has drawn inspiration from it’s heritage integrating original building materials, industrial architecture and reforming yards and alleyways, recreating an intimate way of living. The name itself is inspired by The Sugar House, a newly refurbished five-storey Victorian warehouse which now stands as a hallmark of its past.
