The Mac Factory
Brand Identity Brand Strategy Web Design Editorial
The all-American classic was leaving a somewhat bitter taste in the mouths of the British public, thanks to decades of state school dinners and packets of the instant kind lining the supermarket shelves. Graham’s goal was to change that perception and reawaken the nation’s appetite to its simple deliciousness; bringing them gourmet Mac & Cheese. Made with the best ingredients, mouth-watering flavour combinations and made fresh to order in minutes; this is the ultimate lunchtime comfort food. Graham approached us to reinvigorate his brand; give it a voice that champions his offering and make it stand out from the crowd.
Seriously Mac & Cheese
The proposition for the Mac Factory began with ‘an icon re-invented’ which inspired the line ‘Seriously Mac & Cheese’ to encapsulate the brand’s essence. The redesign built on the existing assets of lady liberty and touches of Americana style but reimagined with attitude and taste appeal. We chose to build the new branding around the state-side heritage of Mac & Cheese and its rooted industrial past of New York, combining classic Americana with factory insignia to create a unique identity that’s unmistakably The Mac Factory.
We just wanted to say thanks so much to Matt and Poonam for all your guys’ help, never worked with any company that goes so beyond what would be expected. You guys are doing great things and so happy with the outcome of the branding.
Graham Bradbury, The Mac Factory Founder