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The Cheese Wheel

Brand Identity

The Cheese Wheel, London’s finest street pasta, freshly made, dipped and swirled in a molten cheese wheel topped with a creamy white wine sauce on a mission to bring amazing pasta to the streets of the big smoke, need we say more?

On a very tight timescale, we were asked to refresh the look for The Cheese Wheel, ramp up its taste appeal and give it an engaging yet indulgent personality that would stand out better than previously amongst the street food stalls of Camden Market. We created a fresh vibrant identity that captured the energy, excitement and craft of the dish’s Italian roots – celebrating the swirl of the fettuccine in the wheel, leaving you salivating in your seat.

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