Brand Identity Brand Design
A new taco stall was hitting Camden Market, with fiery flavours and an authentic tex-mex offering of Tacos, Fajitas, and Nachos that’ll leave anyone feeling comatose – a last-minute opportunity that our client couldn’t turn down. It needed an identity that’s as big and punchy as the sizzling hand-made Tacos, so we were given a week to do just that and have it ready for opening.
We created the ‘Death by Taco’ proposition for Tacoma – creating an exciting and anticipatory experience of biting into one of Tacoma’s tempting offerings. The identity celebrated the food coma received from eating too much damn good food – with a comatose face logo that was inspired by ancient Mexican iconography, mixed with the standoff whimsicality of the Wild West. Oh, and a good dose of modern attitude too.