Death by taco
A new Taco stall was hitting Camden market, with fiery flavours, authentic Tex-Mex spice offering Tacos, Fajitas and Nachos that’ll leave anyone feeling comatose – a last minute opportunity that Graham couldn’t turn down. It needed an identity that’s as big and punchy as the sizzling hand-made Tacos. We were given a week to do just that and have it ready for opening.
We created the ‘Death by Taco’ proposition for Tacoma – creating an exciting and anticipatory experience of biting into one of Tacoma’s tempting offerings. The identity celebrated the food coma received from eating too much damn good food – with a comatose face logo that was inspired by ancient Mexican iconography, mixed with the stand off whimsicality of the Wild West. Oh, and a good dose of modern attitude too.
Taco flavoured kisses
We created a fun, vibrant and welcoming environment for the stall, while letting the food do the talking where it matters most. Tacoma went down a storm when it opened and promises to flourish and go from height to height when the festival season finally arrives.
The lightning round.
This was a project that went at lightning speed. It shows how an effective, impactful and compelling brand can be created and established in a matter of days. By getting the product right and the delivery right, it’s a recipe that’ll leave you comatose in your own success.