Strodtbeck & Co
Brand Strategy Brand Identity
Strodtbeck & Co design entrepreneurial accelerators in the world’s most exciting entrepreneurial cities. Each purpose-built around the unique qualities of the city, country and culture in which they reside. Strodtbeck & Co specialises in generating high success rates for both the programme and the entrepreneurs, providing the data, direction and vision to act for all parties involved. In a confusing and highly competitive modern world, their programmes can be the difference between success and failure.
We were asked to create a full brand identity, based on a clear strategic grounding, that would stand out in the tech entrepreneurial spheres and establish an energising yet quality reputation.
Together, we established that to get ahead, Strodtbeck & Co needed to emphasise the impact and benefits of their programmes on the wider communities and tell a broader aspirational story of growth and success, backed with messages of efficacy and clear paths to take.
We commenced with a strategic workshop to establish the guiding principles of the brand. Through deep analysis, we cleared the founders head and solidified Strodtbeck & Co at its core. We uncovered it’s vision, mission, benefits, reasons to believe, personality and values, aligning them with a Soul and used these as a springboard to create the identity.
The central theme ‘Building Lands of Opportunity’ was born. With this, we created a bright, bold and aspirational new identity that pushes boundaries in the consultancy world. Using abstract cityscapes to drive the aesthetic, paired with vibrant colourways and simple iconography we were able to create a system that is visually exciting whilst easy to navigate and engage.