Melt Cult

Brand Identity     Brand Strategy     Digital     Editorial     Social     Naming

Our task was to challenge a tired market. Stateside Fro-yo has enjoyed massive success becoming a staple in the American diet. However in the UK, it’s a different story, it never really took off. Previous UK Fro-yo brands were carbon copies of successful brands in the states, using the same sector cues and messaging which was cold, clinical and health-driven and therefore unrelatable to the audience here. This meant we needed to try something completely different.


Working with Matt and Poonam at Kiss Branding has truly been a fantastic experience from start to finish. They set up creative processes to guide us through each stage which were seamless. I spent significant time and many meetings trying to find someone who could really create something inspirational. I found it with Kiss Branding and we never looked back. Truly appreciate all the creative and hard work. Thanks, guys!

Dan Simons, Melt Cult Founder