Kiss And Tell September 2020
What’s caught our attention: Brands get political
Patagonia has come up trumps (come on, you saw that coming) in support of the November US elections by selling limited edition shorts that house the label ‘vote the assholes out’ to urge it’s consumers to go and vote. They are also closing shop on November 3rd for the first time, and paying employees to volunteer as poll workers in the hopes that this will also prompt people to vote for a new government.
Patagonia has lately become the go to example of purposeful branding however their consistency and use of their platform as a voice for change and bettering the future is thought provoking. This opens up the conversation that brands have power and influence to do good and they can and should use their infrastructure to engage with topics that affect us all. Long gone are the days to be stuck in a sense of brand nirvana, future consumers want more from the brands they engage with so it’s time to wake up.
Patagonia, we salute you!
What’s new? Luxury gifting takes a natural form
Eco-friendly packaging is something that has been trying to infiltrate our high street for some time now with brands like Lush leading the way and it looks like luxury brands are starting to take notice. Ruinart, the oldest champagne house worldwide, has created their first 100 percent recyclable packaging for its luxury bubbly. And yes, it’s perfectly on brand: soft, sophisticated and completely out of our price range.
But they are not alone, Seedlip have also introduced a fully biodegradable, recyclable and compostable packaging that’s made completely out of mushrooms – yes that’s right, mushrooms! And their paper neck tags are made with Thyme seeds, so you can plant them and grow your very own thyme to garnish your next cocktail.
What’s hot? #secondhandseptember
We know the boredom of being housebound has made our hands twitch to hit online shopping for some satisfaction. But whilst online shopping has thrived, charity shops have been severely hit by the pandemic, with Oxfam losing around £5 million each month, they need the support of the public now more than ever to engage in ethical initiatives. So at the the beginning of September we welcomed the beginning of Oxfam’s second year of #secondhandseptember. A month long campaign to fight throw away fashion, and encourage us all to shop more sustainably. The campaign took over luxury London department store; Selfridges to ask all consumers, even with deep pockets, to buy only second hand for the month of September.
Ebay also helped drive the campaign by teaming up with Oxfam hosting charity sales on items donated by celebs. £29 million each year is raised by Oxfam from selling clothing alone, with ALL profits going towards Oxfam’s mission to beat poverty. So not only could you get your hands on some of your fave celeb garms, but all your efforts can help towards huge worldwide issues, it’s a win-win situation.
What’s not? Pulling the plug on CGI models
Is anyone else seriously freaked out by the presence of CGI avatars on social media? In the last few years Instagram in particular has seen a rise in these CGI avatars not only holding social media accounts but actually being classed as influencers. Lil Miquela, Shudu and Bermuda are just some of the names you can expect to see in the growing world of CGI influencers. They do everything that you would expect a normal influencer to do, they lead uber cool lifestyles, sporting all your favourite brands and appear perfect 100% of the time. But these accounts aren’t controlled by human beings, but a team of people who meticulously plan every tiny detail of the account, to maximise on growth, status and attention.
Although these characters are relatively new to the social media world it has been predicted that they will change the landscape of digital marketing forever and there is no question as to what this will do to people’s mental health and esteem. Are we really going to chase an unrealistic beauty standard? No thank you.
Arizona Foothills magazine
What we LOVE: Plant power
The pandemic has got everyone embracing their green fingers and dipping into their savings to get their hands on the latest rare plants to decorate their home with. Those aged between 25 to 39 say they have spent, on average, £213 per person on gardening since mid-March.
Patch Plants is one of the few businesses who has actually made their fortune off the back of COVID, by rapidly adapting to the new consumer environment made by the pandemic. Although the horticulture industry was hit hard, with most garden centres closing during the lockdown, shoppers were forced online to get their green finger fix.
Patch plants have seen a 500% increase in sales since pre-lockdown and are hoping to maintain this boom throughout the easing of restrictions. So why all the green fingers? Having an interest in horticulture can help with our mental help and provides us with an escape from this ever growing strange world that we find ourselves within. It could be suggested that surrounding yourself with plants takes us back to a simpler time, before smartphones and social media. It is evident that as we get older we grow further away from the natural world and surrounding ourselves with plants maybe takes us back to those primal instincts where nature was such a huge factor in the way that we lived.
So go and grab your shovel and shears and let the lockdown drama melt away.
More Kiss & Tell?
Look out for more Kiss and Tell 💋Just because we can’t get out and about to discover the inner workings of the world, doesn’t mean we’re not staying in touch with all the latest goings on. We’ll keep you posted!