Kiss And Tell October 2020


Asda Corporate
What’s caught our attention: Could sustainability go national?
We donât know how many times weâve wished for grocery stores in the UK to switch to more sustainable practices. I mean seriously, weâre pretty sure we can live without our satsumas being pre-peeled and plastic-sealed for us. Well, our wishes might be granted soon. Asda has gone green, with a trial sustainable store in Leeds, bringing us a whole range of basics as well as our favourite household brands packaging free. In the new store, you can see the likes of Kelloggâs, Persil, PG Tips (and many more) in apparatuses which allow us to fill as much as we need in our own containers. If successful, the sustainable store could be rolled out in other locations across the UK by 2021.Â
If this happens, Asda will have set a new precedent for the other major UK grocery shops. I for one hope they all jump on the bandwagon. After all, itâs the start of a new decade. Itâs time business practices became as green as their social media accounts claim.

Savage x Fenty by Amazon Studios/Victoria Bettencourt
Whatâs hot: Savage x Fenty doing body diversity right
Remember that time Victoria Secret said they donât use trans or plus-size models because their show is a âfantasyâ and no-one would watch it if they did? Think again Victoria, because Rihanna is here with her most savage collection featuring one of the most diverse fashion shows the world has seen. Models include Lizzo, Gigi Goode, Christian Combs, as well as runway models like Cara Delevigne and Bella Hadid. Â
Rihanna paved the way for inclusion in the beauty and fashion world. First with Fenty Beauty, featuring a collection of over 40 different shades of foundation (which was practically unheard of) and next with Savage x Fenty, an inclusive line of lingerie. This time round, Rihanna isnât messing. As well as its popularity for all-round body inclusivity, Rihannaâs new collection broke the internet with her choice of diverse male models. A screenshot from the website of photographer turned overnight sensation Steven G. went viral on twitter because men were finally able to see themselves represented in the fashion world.Â
From the choice of models, marketing on socials and stunning art direction, Rihanna has once again outdone herself. Weâre happy to see the cultural shift finally reflect the diverse, beautiful and unique world we live in.

Healthline
Whatâs controversial? One bitter and one sweet result for plant-based food products
In the food world (AKA my whole world), the EU has decided that plant based foods such as burgers and sausages will be allowed to be described as such on their packaging. Unfortunately, dairy-like products such as oat milk (or should we say oat drink) didnât have such luck. Three years ago, the EU banned dairy-like products from using terms such as milk, butter or yogurt. Now theyâve gone as far as preventing them from even comparing it to dairy. Descriptive terms like âyogurt-styleâ will be completely banned meaning that many plant-based businesses will take a hit in an effort to rename and rebrand their products.Â
Oatly, a popular choice of plant-based milk originating in Sweden has deemed the decision as âwackoâ. The EU defended their action, denying any intention but preventing customer confusion whilst shopping. For now, we hope that the smaller plant-based dairy industry can survive this set-back against the dairy giants.

Dazed
Whatâs not? Arts under fire (again)
A campaign by the UK Government to encourage the arts community to retrain in another field has been met with an angry response from…well pretty much everyone, but especially those in the arts. The most recognisable of the series of posts is Fatima the ballerina, whoâs next job could be in cyber (she just doesnât know it yet). It seems that the government has yet again forgotten that the arts and culture sector contributes a whopping ÂŁ10.5bn pounds to the global economy annually. Thatâs more than the agriculture sector. Despite itâs growing contribution to the economy, the arts culture still suffers from the reputation that itâs a risky career path to take, perpetuating the stereotype of the starving artist.Â
The resounding response from notable celebrities and the public led the government to pull the advert soon after it was released. To keep the score, one pointe to the arts, nought for the Government.

Outernet
Whatâs cool? A new age for advertising and exhibiting
A redevelopment plan of Denmark Street in London looks like something straight out of an episode of Black Mirror (in a good way). The main attraction of the redevelopment will be a large cube-like structure boasting 2000 square metres of 8K screen space, making it the worldâs largest digital canvas. The screen will be used as an advertising space as well as a new way to exhibit art. World-renowned artist Marina Abramovic will be one of many artists whose work will be shown on the screen as part of its launch in 2021. The redevelopment hopes to reignite Denmark Street as a beacon to British Musicians and therefore British Culture. Ultimately, the cube aim could become an epicentre of immersive experience thanks to its 360 degree screen-span. Forget about NYCâs Times Square, we hope Denmark Street breaks the boundaries of art and technology in a step towards the new age.

Stylist
What we love: The show must go on
This year, all bets are off when it comes to the holidays. We seemed to have skipped right past Halloween and Bonfire Night and straight to Christmas. Although a little early, Amazon has knocked it out of the park with an emotional yet delightful Christmas advert. In the video, a ballerina works hard for her upcoming showcase. Itâs implied that her show is cancelled due to the pandemic, throwing away hours of dedicated practice. Witnessing her distress, her family collects all the things she needs to surprise her with her own show. In the end she performs by her home in a hand-crafted dress with her neighbours as her audience. As the music rises to a crescendo, the advert ends with the words âthe show must go onâ. We think Amazon beautifully conveys the importance of resilience and optimism in the midst of struggle. Of course, we canât help but wonder if the advert was also a subtle f**k you to the UK Governmentâs Fatima advert. If not, what a happy coincidence and if so, Bravo!Â
Check out the advert here:Â https://www.youtube.com/watch?v=gQdLD6kk960
More Kiss & Tell?
Look out for more Kiss and Tell đJust because we can’t get out and about to discover the inner workings of the world, doesn’t mean we’re not staying in touch with all the latest goings on. We’ll keep you posted!
